Blog / Resources

The BBC’s love of Twitter is well documented, but it’s spot on the money with this article on social media for business.

Although I’m not going to summarise their article in 140 characters, I am going to try to explain why our customers are finding social media is good for their business. But what is social media? At its core, social media (or Web 2.0) is “Exchanging, discussing, sharing and building relationships on the internet” (thanks to Matt for the quote from his presentation last week). Read more

This post is going to reveal a first for Naked Creativity – the first of our in-house tools to go public. So without further ado, Ladies and Gentlemen, I give you the search engine results preview tool (SERP)…

Fanfare aside, you’re probably asking yourself what on Earth this tool does and why should I use it?

To answer this, you need to understand why titles and descriptions are important to optimising your website for search engines (they also bring additional benefits such as improved usability and accessibility for users but that’s another post for another day!). Read more

While Jordan was away on holiday, I was getting all the emails sent to our ‘hello@nakedcreativity.co.uk’ email account. We get all sorts sent to this address, from people trying to sell us cleaning services (we’re not that messy!) to the ones we like to receive (new business enquiries).

However, by far the most frequent email we receive are speculative emails from established designers, recent graduates, or school students looking for work experience with a graphic design agency. Read more

Email marketing is big business. It is the quickest, easiest and cheapest way of reaching your customers. You can direct them to your site, advertise the latest news, let them know of offers and much more. But it can all go very wrong. You have to ask yourself; would you read what you are sending out?

Email marketing can be very powerful, but only if used properly. I have seen some emails come through, where the writer has clearly got excited and you are left with no idea where to start, and a page so long you can’t be bothered to read it. Read more

Thanks to the BBC we discovered today that PowerPoint is 25 years old today.

Fortunately, we don’t have to sit through many draining presentations in our line of work, but we do get asked to design presentations and templates from time to time. We also make the occasional presentation ourselves, either to a client, or to an audience, such as recently when I spoke at Brunel University about setting up your own business after graduating.

The article and comments on the BBC website are well worth a read, especially if you are guilty or stuffing slides with too much information. In all the presentations we’ve been asked to design we use imagery to explain the key information one point at a time. After all the software is called PowerPoint, not PowerPoints!

So, our top tip for a successful presentation? Use a stock image library to source quality images which illustrate your point. (iStockPhoto is an excellent resource, and for free images you can’t beat StockXchng). Overlay this with one clear point, such as an important increase, decrease or percentage. Your audience won’t be distracted and will absorb the rest of the information from what you say.