AI Virtualisation Company rebranding

Brief

Rebrand the company. Trading under the name AI Distribution, the company found that logo proposals put forward by other designers gave customers the impression it was operating a fleet of lorries! In fact, the company specifies bespoke implentation of server virtualisation software, a far cry from what they were perceived to specialise in. They realised that as a company they needed to change their image to reflect what they actually did.

We delivered

Firstly, we recommended that the company traded as AI Virtualisation rather than AI Distribution, therefore moving away from the haulage image perceived by potential customers. We created a number of new corporate identity concepts, working with closely with the team at AI Virtualisation to refine these to a final logo design.

We applied the new design to business cards, presentation materials and a new website to support the launch of the new name and complete the brand identity changes.

The final result is a strong corporate identity that represents the business area the company operates in, helping new customers find them for the all right reasons. As a result, the company can now spend less time fending off enquiries about haulage, and more time fulfilling the growing demand for virtualisation software.