Trafalgar Events New brand generation

Brief

This new central London conference venue needed a standout, modern brand to match the contemporary interior design of the venue, but to remain sympathetic to the classic building and it's location. Trafalgar Events wanted a consistent feel to every part of the brand that customers came into contact with.

We delivered

A clean, well defined, recognisable brand logo and corporate identity.

We then applied this to business cards, letterheads and note pads. In addition we also developed a website which tied in with the new brand, which is well optimised for search from the start, a good basis for a growing business.

With a launch evening organised to promote the event, there was a finite period of time to finalise the promotional brochure, as photographs couldn't be taken until the building refurbishment was complete. We worked really hard to design, and source the printing, of a high quality brochure in time for the launch.

The strong brand identity has been continued through to the design of email templates used by Trafalgar Events through our email marketing system Naked Mailmaker, which Trafalgar Events use to send out personalised targeted email campaigns to their clients, contacts and event organisers.

Trafalgar Events now use Naked Creativity on a ongoing basis to maximise the potential of their website, driving more visitors from natural search. We also manage the design of their offline marketing, such as flyers, menu packs and promotional items.